Chloë Haywood (Designer of Hatastic!) has always had an interest in fashion, and this was confirmed when she won Young Clothes Show Designer of the Year when she was 16. Leságe himself offered her an opportunity to study at his school in Paris at the time.
Hatastic! founded in March 2009 and since then has released collections using reclaimed materials called Recreation SS10, L’air du temps SS11, Candy SS12.
Chloës premiere A/W collection Cold Cocktail showed at Milan Fashion Week February 2012, and in the same year Sheerluxe SS13 showed at London Fashion Week Sept 2012 which successfully sold out at Fenwick, Bond Street in 10 days.
Board SS14 (launched Jan 2014), is the first collection which introduces a collection for men and women, plus include sustainable materials such as Fairtrade straw, upcycled skateboard, reclaimed acrylic, plus a fabulous fabric made from 100% plastic bottles from Newlife™.
Nominated as Accessory Designer of the Year 2011, Hatastic! was also prized with a Hatty Award in 2012.
Hatastic is contributor to three books, and now Chloë is looking forward to writing her own book on millinery - published TBC
As seen in Vogue, Elle, The Times and Cosmopolitan, this small business has come a long way since it started as a hobby in 2009.
She says her pieces are ‘Elegant, witty and timeless – everything a hat and a woman should be!’
Chloë designs from her workshop at the end of her garden in Surrey and is proud to be a Fellow 500 of The Ethical Fashion Forum.
Handmade hats & headpieces inspired by & made from vintage materials.